Celebrated In: Canada
The Toronto International Film Festival (TIFF) is a publicly attended film festival held each September in Toronto, Ontario, Canada. In 2010, 339 films from 59 countries were screened at 32 screens in downtown Toronto venues. In the last few years, total attendance at TIFF has exceeded 260,000, with 287,000 public and industry admissions in 2009, and a further 239,000 from the free programming scheduled at Yonge-Dundas Square.The festival begins the Thursday night after Labour Day (the first Monday in September in Canada), lasting for eleven days.
Founded in 1976, the TIFF is now one of the most prestigious film festivals in the world. In 1998, Variety magazine acknowledged that "the Festival is second only to Cannes in terms of high-profile pics, stars and market activity." In 2007, Time noted that the festival had "grown from its place as the most influential fall film festival to the most influential film festival, period."This is partially the result of the festival's reputation and ability to generate "Oscar-buzz"