TOIFA has succeeded to bring fans from across the globe together to celebrate their love for Hindi cinema. TOIFA features are:

The Vision

The Times of India Film Awards is a global IPR envisioned to be the definitive awards platform felicitating the Bollywood fraternity.

The Mission

The Times of India Film Awards will be held at international destinations, thus taking the charm of Bollywood to global destinations and engaging with the global Indian, south Asian communities and fans of Bollywood across the world.

The Objective

The Times of India Film Awards will serve to connect with the global film communities and further popularize Bollywood in international destinations and communities.

The Process

The Times of India Film Awards is envisioned to be popular choice awards where Bollywood fans across the world vote on the nomination categories to determine the winners of the popular choice categories.

The nominations for popular choice categories would be derived from popular films during the calendar year, the process would be driven by audit partners in conjunction with TOIFA Honorary Advisory Board Members (comprising of Bollywood industry veterans and other eminent personalities).

The Times of India Film Awards will be an all encompassing awards function, where technical awards are also awarded. The technical awards would be determined by the TOIFA Honorary Advisory Board Members in conjunction with audit partners.

The Event

The Times of India Film Awards will be held over 3-4 days (typically a weekend), where there are certain engaging activities preceding the main awards ceremony. There would also be other activities/events taking place prior to the awards weekend to promote the awards in India and at the destination/host country.