The International Indian Film Academy is a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of its fans. This pioneering effort is spearheaded by Wiz craft International Entertainment Pvt. Ltd., India’s first and premier event management and entertainment agency. The ceremony is held in different countries, around the world every year. As Global cinema emerging brightly, an outstanding place for Indian cinema is reserved on the name of International Indian Film Academy. The global platform is the only way to succeed all around and achieve a global presence. The IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun-filled activities that brings the fans close to their favorite stars.
The inaugural event of IIFA was first held in 2000 at the Millennium Dome in London, United Kingdom. The award ceremony event has expended from a one night event to a three day celebration. In its 10th year (2009), five special awards were introduced: Star of the decade (male and female), Movie of the decade, Music of the decade, and Director of the decade.
Some special awards of IIFA are:
- Style Icon
- Style Diva
- Most Glamorous Star of the Year
- Best On-Screen Beauty
- Contribution to a Greener Earth
- Face of the Year
- Special Award for Global Impact
- Outstanding Contribution to Indian cinema
- Outstanding Achievement in Indian cinema
- Outstanding Achievement by an Indian in International Cinema
- Artist of the Decade