Celebrated In: India
The Big STAR Entertainment Awards are presented annually by Reliance Broadcast Network Limited in association with Star India to honour personalities from the field of entertainment across movies, music, television, sports, theatre and dance. The award is touted to be a completely viewer driven award where in audience participation right from nominations to the final winners through SMS and online voting across the categories is used for deciding the winners. The award was announced on December 12, 2010 and the first ever nominations for 2010 Awards were published online through various entertainment websites on December 15.
Reliance Broadcast Network joined hands with Star India in an alliance to create a unique platform called Big Star Entertainment Awards, which honours entertainers across genres like movies, music, television and sports. The awards were conceptualised by RBNLs marketing arm, Big Live.The organisers announced during the launch ceremony that the Big Star Entertainment Awards would have a completely audience driven selection process, from nominations to the final winners, ensuring the award recipients are truly the people choice in various field of movies, music, theatre, television series and sports. The Big Star Entertainment Awards was started with the ain of reaching out to Indian Audience across the country through each of the media platforms of both companies, ensuring multiple touch points to audiences. The first ever Big Star Entertainment Awards was held on 21 December 2010 at Bhavan Grounds in Mumbai. The Awards were given immense promotion through various media outlets like Reliance Broadcast Network verticals like 92.7 BIG FM, Big Street, Big Live and Big Digital.
The awards were launched in a public ceremony with Arshad Warzi unveiling the statuette of Big Star Entertainment Awards.Reliance Broadcast Network CEO Tarun Katial said, We are very proud to announce the Big Star Entertainment Awards, an award with a high degree of consumer centricity and representing all Entertainment genres Indian’s love. He added the aim of the award was to celebrate entertainment the way audiences consume and enjoy it. Through this award, the audience are empowered to decide who their favourite entertainers are. He said "Delivered through engaging ideas and multiple touch points, this is a truly integrated property that is bound to create unprecedented impact, in its first year itself.
Star India COO Sanjay Gupta said, “The Big Star Entertainment Awards will witness the coming together of Star India and Reliance Broadcast Network, two of India biggest media companies, with complementary capabilities. Star India is the leading television network in the country reaching more than 400 million viewers weekly and together we are all set to create superlative entertainment reaching out to our viewers across all platforms. He added, Today, almost 50 per cent of TV viewing happens in the entertainment space and December 31 night is a time when television viewing actually increases manifold because people are willing to sit together and watch TV. Therefore, we are sure that the property will pull in good eyeballs." Price Waterhouse Coopers were the auditors for the first award ceremony held in 2010.